Im Rahmen einer Reihe von Vorlesungen werden den Studierenden die Theorien des Marketings und des Vertriebs sowie die wesentlichen Branchenkenntnisse vermittelt.
Mögliche Studiengänge:
Warum internationaler Vertrieb und Marketing?
Studierende dieses Programms an der School of Marketing Switzerland erhalten umfassende Schulungen zu den wichtigsten Aspekten des Marketing- und Vertriebsmanagements und sind so in der Lage, die typischen Herausforderungen der Werbung und Budgetüberlegungen im Berufsumfeld zu bewältigen. Die theoretischen Module dieses Programms vermitteln den Studierenden ein tiefes Verständnis der Marketingprinzipien auf Makroebene und integrieren Marketingstrategien mit theoretischen Erkenntnissen zum Vertrieb.
Darüber hinaus werden die erlernten theoretischen Konzepte durch praktische Anwendung in realen Szenarien außerhalb des Klassenzimmers, typischerweise in lokalen Unternehmen unter kontrollierten Bedingungen, verstärkt. Diese praktische Erfahrung ermöglicht es den Studierenden, Theorie und Praxis zu verbinden und so ihr Verständnis und ihre Fähigkeiten im Marketing- und Vertriebsmanagement zu verbessern.
Akademisches Ziel
Nach Abschluss dieses Programms an der School of Marketing Switzerland verfügen die Absolventen über ein Diplom, das ihnen mehrere Berufsfelder eröffnet. Sie können sich für eine Weiterbildung entscheiden, beispielsweise ein Doktorat in Verkauf und Marketing, um ihr Fachwissen zu erweitern und tiefer in die theoretischen Aspekte des Fachgebiets einzutauchen. Alternativ können sie verschiedene Karrierewege einschlagen, die von Rollen in der Werbung bis hin zu Führungspositionen reichen.
Absolventen verfügen über eine globale Perspektive auf Verkaufsstrategien und Marketing, gepaart mit ausgeprägten Teamfähigkeiten, hervorragenden Kommunikationsfähigkeiten und effektiven Führungsqualitäten. Diese umfassenden Fähigkeiten stellen sicher, dass sie bereit sind, in verschiedenen beruflichen Umgebungen und Branchen effektiv mitzuwirken.
3 years program
European Qualifications Framework: this program is equivalent to EQF Level 6 / European Credit Transfer and Accumulation System: this program is equivalent to 180 ECTS
The Bachelor of International Sales and Marketing (BBA) signifies the first level of achievement in any academic discipline.
At the end of the Bachelor (BBA) in International Sales and Marketing study program, the graduates are expected to combine theory with practice and display a sound knowledge of their Sales and Marketing industry. Students are equipped with useful Sales and Marketing tools (including E-Sales and E-Marketing) to enter the labor market and contribute effectively and efficiently to organizations within this field.
The BBA in Sales and Marketing study program is suitable for students who want to follow a career in marketing or sales and become marketing and/or sales managers. These students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures.
In our bachelor's programs, you will:
Understand the way to serve in order to sell
Understand that the main purpose of a product is coming from your customer's needs.
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful researcher and professional.
3 Years Program
The bachelor will take your Sales and Marketing leadership to the next level. In our bachelor's programs, you will:
Lay the foundation for future studies and professional achievement.
Study and apply innovative research methods.
Combine applied research and professional practice.
Prepare to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.
WHY Study for a Bachelor at the Swiss International University: Earning a Bachelor's can increase your EARNING POWER. With a Bachelor, you could earn $1 MILLION more than a high school Diploma. (source: lifetime earnings, U.S. Census Bureau, American Community Survey)
Admission Requirements: Click here
One Year program required a High school certificate + 3 years of experience
European Qualifications Framework: this program is equivalent to EQF Level 6
The Executive Bachelor's of International Sales and Marketing (EBBA) signifies the first level of achievement in any academic discipline.
This Executive Bachelor (EBBA) in International Sales and Marketing course is made for students who worked directly after high school for at least 3 years in a managerial position, At the end of the Bachelor study program, the graduates are expected to combine theory with practice and display a sound knowledge of their Sales and Marketing industry. Students are equipped with new and very useful Sales and Marketing tools (including E-Sales and E-Marketing) to enter the labor market and contribute more effectively and efficiently to organizations within this field.
The Executive BBA in Sales and Marketing study program is suitable for students who want to follow a career in marketing or sales and become marketing and/or sales manager. This study program will be for a 12-month study period where students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures.
In our executive bachelor's programs, you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful researcher and professional.
The bachelor will take your leadership to the next level. In our bachelor's programs, you will:
Lay the foundation for future for studies and professional achievement.
Study and apply innovative research methods.
Combine applied research and professional practice.
Prepare to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.
Admission Requirements: Click here
European Qualifications Framework: this program is equivalent to EQF Level 7
Master of International Sales and Marketing (MBA) signifies the next level of achievement in any academic discipline.
At the end of the Master's (MBA) in International Sales and Marketing study program, graduates will combine theory with their work experience and display a sound knowledge of their Sales and Marketing industry. Students are equipped with useful Sales and Marketing tools (including E-Sales and E-Marketing) and theories to enter the labor market and contribute more effectively to organizations within this field.
MBA in Sales and Marketing study programs suitable for students who want to follow or keep a career in marketing or sales and become marketing and/or sales directors. This program contains a 12-month study period where students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures.
While studying our Master's programs, you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Publish works in peer-reviewed journals.
Become a successful researcher and professional.
1 year + thesis
Master's award will take your leadership to the next level. While studying our Master's programs, you will:
Study and apply innovative research methods.
Combine applied research and professional practice.
Be trained to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.
Admission Requirements: Click here
EXECUTIVE MBA IN SALES AND MARKETING | ONE YEAR DURATION - NO BACHELOR REQUIRED
European Qualifications Framework: this program is equivalent to EQF Level 7
One Year program required a High school certificate + 5 years of experience
For Academic Researchers and Educators
Executive Master of International Sales and Marketing (EMBA) signifies the next level of achievement in any academic discipline.
This Executive Master (EMBA) in International Sales and Marketing study program is ideal for students who worked directly after high school for at least 3 years in a managerial position in the same field or a similar one. At the end of the Master's study program, graduates will combine theory with their experience and display a sound knowledge of the Sales and Marketing industry. Students are equipped with new and very useful Sales and Marketing tools (including E-Sales and E-Marketing) and theories to re-enter the labor market and contribute more effectively to organizations within this field.
The Executive MBA in Sales and Marketing study program is suitable for students who want to get a better career in marketing or sales and become head of marketing and/or sales. This study program will be for a 6-month study period where students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures.
While studying our master's programs, you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Publish works in peer-reviewed journals.
Become a successful researcher and professional.
Master's award will take your leadership to the next level. While studying our master's programs, you will:
Study and apply innovative research methods.
Combine applied research and professional practice.
Be Trained to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.
Admission Requirements: Click here
100% thesis-based doctoral program
European Qualifications Framework: this program is equivalent to EQF Level 8
The Doctorate of Philosophy (DPhil) is recognized worldwide as a research program. You will choose a specialist area of research, write a thesis based on your research and then complete a defense. At the defense, you will present, discuss and defend your research thesis to a panel of academic experts in the field.
This program is fully online. You will be allocated a research supervisor who will guide your research and you will communicate regularly with your supervisor by email and video conference. When your supervisor agrees that you are ready to defend your thesis, the defense will be by video conference with a panel of experts, although you may choose to come to Switzerland for the defense if you wish.
What is the word count for my thesis?
A Doctorate of Philosophy thesis is normally between 45.000 – 60.000 words (from chapter 1 to chapter 5).
How long does my thesis take?
You may take up to 6 years to complete your thesis. The average time taken to complete the thesis is 3 years. The minimum time is 2 years.
Are there any subjects to study?
No, this is a 100% thesis-based doctoral program.
Do you mention that studies are online or by distance on the final qualification?
No. The study method for the Doctorate of Philosophy program is not mentioned.
What title may I use if I successfully complete this program?
The Authorities have confirmed that candidates who successfully complete a program at the Swiss International University have the right to use the title they got from the Swiss International University.
What is the language of study and when can I begin?
Study Language: This study program is taught entirely in English / German / Russian / Arabic.
Is the Swiss International University Accredited by any recognized European accreditation body?
Yes, the Swiss International University is Accredited/Certified by many national and international bodies. please check our accreditation page
Which specialization can I do?
The specialization you are interested in having is the specialization you must write the whole thesis about.
Admission Requirements: Click here
You have 2 choices
Ph.D. in INTERNATIONAL SALES AND MARKETING
or
DBA in INTERNATIONAL SALES AND MARKETING
European Qualifications Framework: this program is equivalent to EQF Level 8
This is the highest educational level you can study at the Swiss International University. At this level, students are given the full knowledge not just know-how, our students should be able to come up with a new theory themselves, manage a big team and teach young professionals how to do things better; they are introduced to management as an academic discipline. A doctorate in Sales and Marketing is a very reputable qualification that is fully capable of providing great support to the careers of those who are related to the advertisement and marketing world. This qualification can provide help to people who want to sell products to their clients by attracting a great majority of visitors and increasing their sales. Actually, the main thing is that every business or more precisely product requires promotion no matter how good it is. You have to tell people about the qualities of a product because they will only consider using it when they will know it. For this reason, the field of sales and marketing is directly or indirectly relevant to every other field because to attract customers we all need promotion. The modern world has the advantage of fast communication and there are more than enough mediums utilized by professionals associated with the field of Sales and Marketing. The Internet is the most potent advertising medium of the modern era, which possesses the power of conveying messages in minutes to people worldwide. Social networks and other platforms especially have emerged as convincing marketing platforms because a large number of people from different parts of the world are associated with them. Those who pursue a Doctorate in Sales and Marketing are taught various strategies and skills, which can be employed for using Social Media to carry out the promotion of products and services. Similarly, E-Business is related to the application of ICT, that is information and communication technologies in carrying out business activities. It is also related to sales and marketing and the Doctorate in Sales and Marketing program provides students with knowledge about this field as well.
This course also focuses on highlighting the main difference between online as well as offline marketing strategies. People who obtain this qualification are capable of helping not online, but also offline businesses. The options corresponding to such training courses are designed for teaching students the development of products and services, which are in demand. It also provides a deep insight into the trends prevailing in the main industry. In short, it can be said that sales and marketing-related aspects of the main field are assembled in a doctorate program for carrying out the development of stronger business-related skills in the students. Generally, the admission criteria for students who want to be enrolled in this program are that they should have a Master’s degree in the same field or 7 years of working experience in the management of sphere in addition to any Bachelor’s degree or equivalent. The duration, of course, is one year plus a thesis.
Admission Requirements: Click here
Vernetzen Sie sich mit Lernenden und Führungskräften wie Ihnen in unseren Online-Studienprogrammen. Als Online-Student an der Swiss International University kommen Sie so weit, wie Ihr Verstand Sie trägt.
Mit unseren Studienprogrammen werden Sie:
Entwickeln und üben Sie innovative Forschungsmethoden.
Verdienen Sie sich die höchste Bildungsqualität.
Erlangen Sie die erforderliche Expertise zum Veröffentlichen in Fachzeitschriften mit Peer-Review.
Werden Sie ein erfolgreicher Forscher und Fachmann.
Während Sie unsere Programme studieren, werden Sie:
Innovative Forschungsmethoden studieren und anwenden.
Kombinieren Sie angewandte Forschung und Berufspraxis.
Lassen Sie sich darin schulen, Einfluss auf Politik und Praxis zu nehmen.
Erlernen Sie Strategien, um effektivere, anpassungsfähigere Organisationen zu fördern und positive Veränderungen herbeizuführen.
Werden Sie ein innovativerer Leiter auf Ihrem Gebiet.