.webp){kind=logo}
PRODUKT- UND KATEGORIEMANAGEMENT
the study program in Product and Category Management is a study that is useful for students who are looking to work in Shopping Centre (Category Manager) or a Production Company (Product Manager). This course will shape students to become the leaders that employees will be looking for, for their managerial positions.
Did you know that Switzerland's Management Education has been ranked 1 worldwide by the World Economic Forum? If you are interested in Product and Category Management and want to be a future manager or get a better position, then you should apply today to Study with us.
Warum Produkt- und Category Management?
Um ein erfolgreicher Produkt- oder Kategoriemanager zu sein, sind Verständnis für menschliches Verhalten, Channel Management und hervorragende Kommunikationsfähigkeiten für jeden Mitarbeiter von entscheidender Bedeutung. Dieser Kurs vermittelt den Studierenden die Theorie, die sie für alle Elemente des Produkt- und Kategoriemanagements kennen müssen, von Vertrieb über Marketing bis hin zur Vorbereitung und Durchführung einer Veranstaltung oder eines Einkaufszentrums. Durch das Verständnis der Produkt- und Kategoriebranche verfügen die Studierenden dieses Studiengangs über umfassende Kenntnisse und ein Verständnis für die Verantwortung, die sie als Mitarbeiter der Branche tragen werden.
Possible study programs:
Akademisches Ziel und Programmübersicht
Akademisches Ziel
Programmübersicht
Registrieren
Am Ende dieses Kurses erhalten die Studierenden eine wertvolle Qualifikation, die ihnen einen Vorsprung bei der Arbeitssuche in diesem Bereich verschafft. Die Studierenden verfügen über Schweizer Kenntnisse und ein umfassendes Produkt- und Kategoriewissen, das jeder Mitarbeiter in dieser Branche haben sollte.
Während dieses Kurses werden die Studierenden in zwei Phasen anhand einer Reihe von Modulen beurteilt, die ihnen in Vorlesungen und während des Praktikums vermittelt werden. Die Studierenden besuchen traditionelle Vorlesungen, in denen es auch angeleitete Lektüre gibt, die ihnen ein umfassenderes Verständnis der Branche vermittelt.
Die Bewertung der Studierenden erfolgt auf der Grundlage ihrer Kursarbeiten, Berichte und Präsentationen.
Interested to start? APPLY TODAY
3 years program
European Qualifications Framework: this program is equivalent to EQF Level 6
The Bachelor of Product and Category Management (BBA) signifies the first level of achievement in any academic discipline.
At the end of the Bachelor's (BBA) in Product and Category management, the graduates are expected to combine theory with practice and display a sound knowledge of the Product and Category Management industry. Students are equipped with useful Product and Category Management tools to enter the labor market and contribute effectively and efficiently to organizations within this field.
The Bachelor (BBA) in Product and Category Management is a study that is useful for students who are looking to work in a Shopping Centre (Category Manager) or Production Company (Product Manager). This course will shape students to become the Manager that employees will be looking for.
Admission Requirements: Click here
Für das einjährige Programm ist ein High-School-Abschluss + 3 Jahre Berufserfahrung erforderlich.
Europäischer Qualifikationsrahmen: Dieses Programm entspricht dem EQF Level 6
Der Executive Bachelor of Product and Category Management (EBBA) stellt den ersten Leistungsgrad einer akademischen Disziplin dar.
Dieser Executive Bachelor (EBBA) in Produkt- und Kategoriemanagement ist für Studierende gedacht, die direkt nach der High School mindestens 3 Jahre in einer leitenden Position gearbeitet haben. Von den Absolventen wird erwartet, dass sie Theorie und Praxis kombinieren und fundierte Kenntnisse der Produkt- und Kategoriebranche aufweisen. Die Studierenden werden mit nützlichen Management-Tools ausgestattet, um in den Arbeitsmarkt einzutreten und effektiver und effizienter zu Organisationen im Produkt- und Kategoriebereich beizutragen.
Der Executive Bachelor (EBBA) in Produkt- und Kategoriemanagement ist ein Studiengang, der für Studierende geeignet ist, die in einem Einkaufszentrum (Kategoriemanager) oder Produktionsunternehmen (Produktmanager) arbeiten möchten oder bereits in diesem Bereich tätig sind. Dieser Kurs bereitet Studierende darauf vor, die besseren Führungskräfte zu werden, nach denen die Arbeitgeber suchen.
Zulassungsvoraussetzungen: Klicken Sie hier
1 year + thesis
European Qualifications Framework: this program is equivalent to EQF Level 7
Master of Product and Category Management (MBA) signifies the next level of achievement in any academic discipline.
At the end of the Master's (MBA) in Product and Category Management, graduates will combine theory with their work experience and display a sound knowledge of the Product and Category Management industry. Students are equipped with useful Product and Category Management tools and know-how to enter the labor market and contribute more effectively to organizations within this field.
A Master's (MBA) in Product and Category Management is a study that is useful for students who are looking to work in a shopping center (Category Director) or production company (Product Director). This course will shape students to become the leaders that employees will be looking for.
Duration: There are 2 options:
90 ECTS: One and a half academic years (One year of study + 6 Months for the thesis)
60 ECTS: One academic year (You can start working on your thesis after 3 months from the beginning)
Admission Requirements: Click here
EXECUTIVE MBA IN PRODUCT AND CATEGORY MANAGEMENT | ONE YEAR DURATION - NO BACHELOR REQUIRED
European Qualifications Framework: this program is equivalent to EQF Level 7
Executive Master of Product and Category Management (EMBA) signifies the next level of achievement in any academic discipline.
This Executive Master (EMBA) in Product and Category Management study program is ideal for students who worked directly after high school for at least 5 years in a managerial position in the same field or a similar one. Graduates will combine theory with their work experience and display a sound knowledge of the Product and Category industry. Students are equipped with the most important management tools and theories to re-enter the labor market and contribute more effectively to organizations within the Product and Category field. Executive Master in Product and Category Management is a study useful for students who want to work in a shopping center (Category Manager) or production company (Product Manager) or already working in this field. This course will shape students to become better leaders that employers will be looking for.
Duration: One academic year / 2 Semesters (Includes two sections, the first one is the study and examinations, and the second one is for writing the thesis. You can start working on the thesis after 3 months of the beginning.)
Admission Requirements: Click here
100% thesis-based doctoral program
European Qualifications Framework: this program is equivalent to EQF Level 8
The Doctorate of Philosophy (DPhil) is recognized worldwide as a research program. You will choose a specialist area of research, write a thesis based on your research, and then complete a defense. At the defense, you will present, discuss, and defend your research thesis to a panel of academic experts in the field.
This program is fully online. You will be allocated a research supervisor who will guide your research and you will communicate regularly with your supervisor by email and video conference. When your supervisor agrees that you are ready to defend your thesis, the defense will be by video conference with a panel of experts, although you may choose to come to Switzerland for the defense if you wish.
What is the word count for my thesis?
A Doctorate of Philosophy thesis is normally between 45.000 – 60.000 words (from chapter 1 to chapter 5).
How long does my thesis take?
You may take up to 6 years to complete your thesis. The average time taken to complete the thesis is 3 years. The minimum time is 2 years.
Are there any subjects to study?
No, this is a 100% thesis-based doctoral program.
Do you mention that studies are online or by distance on the final qualification?
No. The study method for the Doctorate of Philosophy program is not mentioned.
What title may I use if I successfully complete this program?
The Authorities have confirmed that candidates who successfully complete a program at the Swiss International University have the right to use the title they got from the Swiss International University.
What is the language of study and when can I begin?
Study Language: This study program is taught entirely in English / German / Russian / Arabic.
Is the Swiss International University Accredited by any recognized European accreditation body?
Yes, the Swiss International University is Accredited/Certified by many national and international bodies. please check our accreditation page
Which specialization can I do?
The specialization you are interested in having is the specialization you must write the whole thesis about.
Admission Requirements: Click here
3-years program
European Qualifications Framework: this program is equivalent to EQF Level 8
The DBA signifies the highest level of achievement in any academic practical discipline.
This is the highest educational practical level you can study at the Swiss International University. At this level students are given the full knowledge not just know-how, our students should be able to come up with new theories themselves and should be able to manage a big team and teach young professionals how to do things better, they are introduced to management as an academic discipline. They are taught business against a background of cultural difference as it is manifested in the worldwide business industry, we offer courses in different business fields:
In our doctorate programs, you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful doctoral researcher and educator.
Admission Requirements: Click here
European Qualifications Framework: this program is equivalent to EQF Level 8
This Ph.D. is for academics who are interested in developing sustainable and productive solutions to improve the quality of people’s lives. You will gain an in-depth understanding of public policy theory, research, and practice that will prepare students to meet the global challenges associated with governance or public service. This academic credential will help a student assert their credibility in a new career endeavor within the public, private, or nonprofit world. Whether you want to be an academic teacher or serve through an administrative leadership role, this Ph.D. will provide you with the skills to effectuate change.
Students who complete their dissertations should embark on a career within government (if possible), academic institutions or research-based organizations focused on improving the policies that affect people’s daily lives. One of the primary focuses of these Ph.D. programs is delving into the question of what governments should do within a society and how they can govern more effectively and fairly.
This Ph.D. will allow a student to pursue effectively their passion for making the world a more sustainable place by working toward solutions that tackle some of the most challenging social issues around the globe. Therefore, the dissertation is expected to represent a significant contribution to knowledge in a public policy that works to improve the function of a government body in a given area.
For the Ph.D., your thesis is the most important part, you have to write the whole thesis about "Product and Category Management" with one of our supervisors.
Admission Requirements: Click here
Connect with learners and leaders just like you in our online study programs. You will go as far as your mind will take you as an online student at the Swiss International University
with our study programs you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful researcher and professional.
While studying our programs, you will:
Study and apply innovative research methods.
Combine applied research and professional practice.
Be Trained to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.